1.    The following three elements make up a sales funnel

a)    Awareness, evaluation, purchase
b)    Contemplation, evaluation, conversion
c)    Awareness, evaluation, conversion
d)    Awareness, contemplation, conversion

2.    A lead magnet

a)    Is an offer of something for free in exchange for contact information
b)    Can include webinars, ebooks and resource lists
c)    Must have a perceived value
d)    All of the above
e)    None of the above

3.    A client story differs from a testimonial because

a)    It does not include claims and is more general
b)    There is no difference - they are both the same
c)    A client story does not need permission from the client
d)    A testimonial should always include claims

4.    When creating a client avatar, identifying pain points

a)    Helps your understand the clients physical issues
b)    Help you find the words to reach them emotionally
c)    Shows how misinformed the client is about their body
d)    Provides an opportunity to recommend another type of practitioner

5.    Client avatar example # 2 showed that:

a)    The client worries a lot about everyone but herself
b)    The client’s issues include several diagnosed conditions
c)    She is determined to find answers as to why her body has betrayed her
d)    All of the above
e)    None of the above

6. Which is an example of a niche or target market?

a) Soccer players
b) Retired hockey players who suffered from concussions
c) Middle-age mothers who have to work
d) Weight loss for teens

7.    Which of the following statements are true?

a)    People buy with emotion
b)    You need to put yourself in the client’s shoes
c)    It is important to figure out what the people fear
d)    All of the above
e)    None of the above

8.    When a client has an objection to your program or service, it means that:

a)    There is a problem with your program
b)    They think it is too expensive and are afraid to say so
c)    You have not reached them emotionally
d)    Something else is going on and it has nothing to do with your program

9.    The most effective means of promotion is:

a)    Email
b)    Webinars
c)    Phone calls
d)    Flyers

10.    Askimet is a plugin that:

a)    Makes you website load faster
b)    Blocks spam
c)    Allows for social sharing
d)    Helps with SEO

11.    A good headline should:

a)    Answer what is it?
b)    Answer what does it do for me?
c)    Be printed in a large font
d)    None of the above
e)    All of the above

12.    Which of the following is not true:

a)    Emailing once a month is not acceptable
b)    Email services help with Spam compliance
c)    Unsubscribes are normal
d)    Blog post can be written entirely in your email

13.    Which of the following is a mistake practitioners make in promoting their business?

a)    Thinking that everyone is meant to be their client
b)    Do not put enough effort into promotion
c)    Thinking they are still an employee
d)    All of the above
e)    None of the above

14.    The benefit of smiling is:

a)    No one can tell when you are in a bad mood
b)    Prevents your face muscles from sagging
c)    Stimulates chemicals in the brains that help prevent depression
d)    Can make you seem like someone who is not concerned about a client

15.    6 month is an appropriate length for:

a)    A pregnancy program
b)    A weight loss program
c)    A pre-pregnancy program
d)    An after-birth program

16.    The advantage of running a program

a)    More money for less work
b)    Can create an opportunity for more one-on-one clients
c)    Allows for peer-support amongst clients
d)    None of the above
e)    All of the above

17. When people decide to give you email address, they are:
    a)    They only want the free offering
    b)    They are looking to solve a problem
    c)    They are not looking to spend a lot of time for the information
    d)    A and C
    e)    B and C

18. A squeeze page
    a)    Is a marketing tool
    b)    Is the only way to collect email addresses
    c)    Can’t be used to promote webinars
    d)    All of the above
    e)    None of the above